Preheat oven to 175°C. Grease and flour a medium loaf pan and set aside.
Whisk flour, salt and baking powder together in a bowl and set aside.
Beat sugar and butter together until fluffy, about 3 minutes. Add the eggs, one at a time, and mix until well combined. Add the vanilla and condensed milk and mix until well combined.
Add the flour and fold in with a spatula until just incorporated.
Pour the batter into the pan.
Bake until a toothpick inserted in the center comes out clean, about 50 – 55 minutes. Cool cake in the pan for ten minutes before turning out to cool completely on a wire rack.
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